I’ve often wished for a short guide to help my interns break all the bad habits that academic writing instills in them.
Jocelyn Harmon’s in Fundraising Success Magazine, “Don’t Write Crappy Content,” is a pretty good start.
Her main points are:
- Write to one person
- Use active vs. passive voice
- Make an outline
- Speaking of stories … tell one!
- Edit, edit and edit some more
- Add images
- Bonus: Use metaphors
Consider giving it a read, unless you’re one of my interns, in which case I will be insisting you read it before writing for me.