Here’s what I’ve learned listening to The Splendid Table…feed people’s dreams.
Every Week Lynn Rossetto Kasper encourages cooks to make amazing food and feeds their dreams that they can make outstanding dishes. It’s a great show, and Lynn’s enthusiasm is the reason for it.
Recently, a caller phoned in wanting to copyright or patent a recipe he had come up with.
Lynn could have easily smothered his dream under a thousand and four wet blankets. Recipes can’t be patented. Food companies only want to deal with professionals with credentials. It’s a fiercely competitive industry.
And if that’s how Lynn would answer her callers, she wouldn’t be on the air.
Instead, Lynn fed his dream. She told him that he should look at the lines of food that major companies put out and try to pitch it to companies where it fits in with their existing products. She told him to get non-disclosure agreements and not to let them taste it too soon lest they reverse-engineer the recipe.
It was positive. It was encouraging. It was up-beat. It makes you want to listen. It makes you want to cook. It makes you want to be daring.
And it’s how you, as an organizer, should work with your constituents.