Allison Fine adds a bit more to question in her book Momentum: Ignititing Social Change in the Connected Age.
It is likely that Net-Gen donors will be episodic in their giving. . . . Net-Genners are unlikely to fill out membership applications–they do not think of themselves as members in the traditional sense.
This observation squares with my experience, though I do see a continued sense of membership is smaller, face-to-face groups even if it wanes in connection to larger, impersonal institutions.
What does this mean for ICPJ?
- We can’t expect business as usual to provide us with a new stream of members.
- We need to constantly work to stay relevant for our supporters.
- We need to make it easy for people to share our work when they are pumped up about our work.
- We need to invite people to make ongoing pledges of support as a way to help build an ongoing relationship.