Marnie Webb on the art of the follow through

In tennis, the initial contact with the ball isnt enough for a good serve, you need to follow through. Same thing in organizing, its not the initial contact, you need to follow through.

In tennis, the initial contact with the ball isn't enough for a good serve, you need to follow through. Same thing in organizing, it's not the initial contact, you need to follow through.

I am a big proponent of following up with people. I believe it is the little bit of extra effort that often separates success from failure.

That’s why I was delighted to read Marnie Webb’s post on the Case Foundation’s blog on the art of the follow through.

Why follow up? As Marnie writes, “we also want to make sure that the people who do sign up have ways to increase their engagement. And that’s about the art of the follow through.”

She offers five easy ways to follow through:

  1. Write them a note. For no reason at all.
  2. Show up at their party.
  3. Give your supporters something special.
  4. Give them something else to do.
  5. Ask for feedback and change because of it.

These are just the highlights. Read Marnie’s post for some great tips and comments on them.

3 thoughts on “Marnie Webb on the art of the follow through

  1. marnie webb

    Thanks for sharing this. I keep wrestling with how to make these steps more pragmatic and organized so that it’s easier to follow up and you can actually see, as an organization, some of the benefits.

    Reply
    1. admin Post author

      I agree, Marnie. One of the big challenges with follow-up is that it is a long-term investment in a relationship, it often doesn’t have immediate payback. For myself, I know that if there are things demanding my attention right now, it’s hard to make the time for follow-up.

      That’s one of the reasons I blog about it so much, so that I remind myself to do it :-)

      Reply
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