That’s why I was delighted to read Marnie Webb’s post on the Case Foundation’s blog on the art of the follow through.
Why follow up? As Marnie writes, “we also want to make sure that the people who do sign up have ways to increase their engagement. And that’s about the art of the follow through.”
She offers five easy ways to follow through:
- Write them a note. For no reason at all.
- Show up at their party.
- Give your supporters something special.
- Give them something else to do.
- Ask for feedback and change because of it.
These are just the highlights. Read Marnie’s post for some great tips and comments on them.