Follow up…and fast!

I’ve been reading Tools for Radical Democracy, and you’ll be hearing a lot about it here, it’s a great book.

In their chapter on recruitment, one of their instructions is:

Follow up. Adhere to a twenty-four- to forty-eight-hour rule: within twenty-four to forty-eight hours, you call people with potential and have a deeper conversation.

Confession time: I fail at the 24-to-48-hour rule. But I think it is a good goal to have. As the authors say, “If you wait too long, people are likely to forget about your conversation and the interest the experienced when speaking with you face-to-face.”

If you don’t follow up, most of your outreach efforts will be wasted.

Follow up, and fast.

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