Do I HAVE to spend more time on Facebook? I guess so.

If Peter Brinkerhoff is right, I sure do.

That is, if I want to reach younger audiences. In his latest Mission Based Management Newsletter he writes,

My daughter Caitlin, who is a college sophomore and 19, informed me last summer in no uncertain terms that “no one uses email, no one listens to voice mail, Dad.

And this is a story I’ve heard from other people in higher ed.

Last night, ICPJ hosted a Dinner and a Movie, and let me just say that the crowd was decidedly not of the Facebook generation. So, if we want to stay relevant (or maybe become relevant) to a younger generation, this tells me that we’re going to need to actively invest in working with them on their terms, using their technology.

Facebook it is.

Just don’t make me twitter.

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