After blogging heavily about “Influence: The Psychology of Persuasion,” by Robert Cialdini, I just want to make a few wrap-up notes.
One great summary of the book is Cialdini’s six basic tenets of how influence works on the Influence blog (which is also a good source for continued discussion of the topic).
Persuasion is about getting people to say “yes.” It can be done with integrity or with duplicity, and there’s a fair amount of gray area. But if we want to make change in the world, at a fundamental level we are in the persuasion business.
If you don’t agree with me, that’s fine. Let me buy you a cup of coffee and we’ll talk about it.