Get your cause noticed with powerful headlines

Jeff Brooks at the Donor Power Blog shares the Emotional Marketing Value Headline Analyzer.

What does it do? It measures the emotional impact of the words in your headline. Headlines with more emotional impact are more likely to be read. This helps you test the emotioanl impact of your headlines

It’s an interesting tool, but it’s only part of the story. It’s also important to have a headline that conveys informaiton and benefit.

An example: “Emotional Marketing Headline Analyzer” to me sounds like a useless piece of jargon, but it get’s a score of 60%. The headline I used only got a score of 14.29%. Which headline would you have read?

One thought on “Get your cause noticed with powerful headlines

  1. admin Post author

    Okay, so the Agitator lays down the smack against the Headline Analyzer.

    They tested several headlines, and the one that got 100% for “spiritual” content:

    “Boob.”

    I guess we’ll put that tool down.

    Reply

Leave a Reply