What does it do? It measures the emotional impact of the words in your headline. Headlines with more emotional impact are more likely to be read. This helps you test the emotioanl impact of your headlines
It’s an interesting tool, but it’s only part of the story. It’s also important to have a headline that conveys informaiton and benefit.
An example: “Emotional Marketing Headline Analyzer” to me sounds like a useless piece of jargon, but it get’s a score of 60%. The headline I used only got a score of 14.29%. Which headline would you have read?